
AgBook Buddy
A Friend in Your Pocket
Extension Support for Farmers
Farmers are just one click away from getting their questions answered. AgBook Buddy combines a real-time Help Desk with weekly bite-sized financial and business literacy training, helping farmers make smarter decisions and grow their enterprises.
​
At the same time, AgBook Insights is a WhatsApp community where young voices spark discussion and share provocative ideas about the future of agriculture in PNG, shaping policies, programs, and opportunities.
Learn More about AgBook Buddy
Join AgBook Insights
Who Will Shape the Next Generation of Farmers?
AgBook Insights is a space for young voices to challenge assumptions, spark debate, and share bold ideas about the future of agriculture in PNG. Through short, provocative posts, we encourage discussion that inspires innovation and highlights opportunities for youth-led change.
Free to Join!

Why Are PNG Farmers Left Behind?
The Problem:
​
-
Extension services are stretched thin — few officers, high travel costs, slow knowledge transfer.
​​
-
Farmers rely on guesswork, outdated methods, and local rumours.
​​
-
Youth lose faith in agriculture — trying something new often means risking failure alone.
​​
-
Development projects fade after funding ends, leaving gaps that stall progress.
​
AgBook Buddy
Your Digital Extension Companion
What it is:
​AgBook Buddy is a practical, farmer-focused platform delivering real-time support and bite-sized training straight to farmer's phones. Through our Help Desk, farmers can ask questions about their farms, such as land preparation, nurseries, pest and disease, crop management, harvesting, finance and business management - and receive guidance quickly.
​
How it works:
-
Help Desk: Farmers are just one message away from getting trusted advice.
-
Weekly Training: Short, practical lessons on financial literacy, business skills, and farm management reinforce learning and improve decision-making.
-
Data & Insights for Partners: Monthly reports show what farmers are asking, where knowledge gaps exist, and emerging trends — helping DDAs, NGOs, and other partners make better-informed investments.
Why it matters:
Restores essential extension services that are often missing in PNG.
Provides scalable, cost-effective support for hundreds of farmers per district. Encourages youth and women to see agriculture as a supported, profitable, and modern enterprise.

AgBook Buddy
Help Desk
-
Answers When They’re Needed: Farmers get expert guidance on crops, pests, pricing, and finance—right when questions arise.
​​
-
Extension Without Boundaries: Reach more farmers, anywhere, anytime, without costly field visits.
​​
-
Insights That Matter: Track trends and challenges to guide smarter district and partner decisions.
​​
-
Empowering Youth & Women: Equip young and women farmers with the knowledge to grow, profit, and lead.

What If Youth Could Redefine PNG Agriculture?
A new WhatsApp space where young voices share bold ideas, challenge old assumptions, and spark discussion on the future of farming in PNG. Participants see provocative posts from peers, explore new perspectives, and contribute their own solutions — shaping the conversation from the ground up.
Free to Join!
What Happens If We Act — or Don’t?
If We Do Nothing:
​
-
Farmers continue losing yields, markets, and income.
-
Youth remain disengaged from agriculture, seeing it as risky or unrewarding.
-
Investments by DDAs, NGOs, and partners fade quickly without lasting impact.
-
PNG’s food systems stay fragile and underdeveloped.
If We Act:
​
-
Farmers get timely guidance and practical support through AgBook Buddy.
-
Districts, NGOs, and partners receive actionable insights on trends, gaps, and opportunities.
-
Youth see agriculture as modern, supported, and a viable career.
-
Communities benefit from stronger, more resilient food systems.
-
PNG grows from the ground up, with innovation, data, and engagement driving long-term impact.

Two Tools, One Goal — Transform PNG Agriculture
AgBook Buddy and AgBook Insights work hand in hand to change the game.
Buddy puts expert guidance and training directly in farmers’ pockets, giving them the confidence and knowledge to succeed.
Insights sparks conversation, challenges assumptions, and brings fresh, youth-driven perspectives to the table — showing decision-makers where change is needed most.
Together, they:
​
-
Connect farmers to real-time support and practical training.
-
Give partners actionable data to make smarter, more impactful investments.
-
Amplify youth voices, inspiring innovation and a new vision for agriculture in PNG.